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Beatnik Eyewear: For Contemporary Rebels

If you’re in need of timeless sunglasses for all of your the festivals and road trips this summer, look no further. Sweden-based Beatnik brings quality protection for your eyes, packaged Continue...

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Top 5 Swedish Fashion Brands Available in the UK

With the H&M empire expanding and new brands starting up, Swedish fashion has never been easier to find in the UK. Let’s round up the top five largest fashion houses on Continue reading... The post...

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NO SOCIETY Launches Unisex Skincare

It’s no secret that the beauty industry is very divided between male and female. As our understanding of the gender spectrum increases, it becomes more and more apparent how outdated Continue...

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TID x Builders Club: Art For Your Wrist

Minimalist faces and colourful customisable straps have been the domain of the Swedish watch brand TID. For their newest collection, 005, created in collaboration with London’s creative studio Builders...

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Reform Launches New Colourful ‘IKEA Hacking’ Designer Kitchens

Danish kitchen company Reform has launched three new kitchen designs in collaboration with three outstanding designers. Studio David Thulstrup, Note Design Studio and Muller Van Severen have all...

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Beckmans College of Design Graduate Collections

We love to track the upcoming generation of talents. In that way, June is certainly one of the most exciting times of the year. Along with Stockholm Fashion Week, the Continue reading... The post...

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Stutterheim x Marc Jacobs: The Perfect Raincoat

We’ve been experiencing some violent storms in Copenhagen lately, so this collaboration truly could not have arrived at a better time. The father of Swedish rainwear Stutterheim and the bold Continue...

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MON | SUN Spa – Scandi Elegance, Exciting Fragrances and 100% Vegan

Combining all the fundamentals of a spa and Scandinavian design, MON | SUN is a Swedish home-spa brand that is all locally-produced, 100% vegan and full responsible. Taking old traditions and Continue...

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How to Celebrate Swedish Midsummer

Swedish Midsummer is coming up this weekend, and we’re giving everything you need to know to have a true celebration! Now a celebration of the holidays, but Midsummer celebrations were Continue...

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FILA x Weekday: The 90’s are the Future

For this year’s exclusive drop, FILA x Weekday brings back the old, with a fresh twist. As opposed to their classic sporty collection from 2018, this launch gives us more streetwear Continue reading......

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Interview: ANYHERE Bring You the Perfect Sleepwear

Comfy, luxurious, and Instagram-worthy are just a few words to describe Sweden’s newest sleepwear brand, ANYHERE. To learn more about this growing brand and what we can see from them in Continue...

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Film Review: Midsommar – Horror in Broad Daylight

The horror of Midsommar is at the expense of the Swedish tourist board. Not only was the film shot in Hungary, but its reimagining of Sweden’s summer festivities left gullible Americans concerned...

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Artby Releases Latest Collection: BLUE

On September 13, the Scandinavian art brand, Artby, will be releasing its newest collection, BLUE. This collection features three limited edition art prints made in collaboration with Anders Granberg...

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In Conversation: Moa Herngren, Creator of ‘Bonus Family’

Following the fall-out of two divorces, and the subsequent merging of families, Bonus Family (Bonusfamiljen) is the closest Sweden has come to a soap opera. It ran for three series and Continue...

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Interview: Linda Dahl Discusses the Swedish Tradition of ‘Fika’

Fika has taken off in the UK recently. The Swedish tradition of taking time out to sit down with a cup of coffee and something sweet is well-established in Nordic Continue reading... The post...

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Björn Borg Has Created A Workout Song That Makes You Smarter

Creating your workout playlist can be a complete hassle. Thankfully, Björn Borg says that they have found the solution by creating the world’s smartest workout symphony. They realized that working out...

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A Presentation of New Lighting Design at Villa Kultur by Pholc

Swedish design company Pholc, have teamed up with stylist Sofie Brünner to put together a display of their newest designs at Villa Kultur. Pholc have released three new lighting styles named Donna,...

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Sibirien Stockholm: Salmon Leather is the New Luxury

Straight out of Stockholm’s neighbourhood of Sibirien, comes a one-man atelier, producing luxury handcrafted accessories. Since 2016, Daniel Ankarstrand has been hand-stitching leather goods under...

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Interview: Jon Stenhugg on Growing Up in Paradise (Literally) and Sweden Calling

Jon Stenhugg has been hailed a pillar author of modern Swedish literature. He’s sold thousands of copies of his two novels – The Second Child (2005) and The Magdalena File Continue reading... The post...

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In Conversation: Fia Gulliksson – Swedish Restaurateur, Radio Host, Entrepreneur

“Did you know there are over eight thousand types of potato?” Fia Gulliksson asks me as she brings my coffee. I didn’t. Gulliksson describes herself as a ‘passionate potato’: down Continue reading......

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